The Secret to Writing Viral Content
Let’s face it, when you run a business, time is precious. There are a lot of tasks you need to complete in a day, and that doesn’t even take into consideration the time and energy required to create new ideas to grow your business and stay ahead of your competition.
A huge portion of your time is probably devoted to creating content for your website and feeding the social media machine. The thing about SEO is that it takes time and it goes on forever. Inching your way to the top of the search results takes persistence and a boatload of copy.
If you are going to put the time into writing content for your website, it would be good to know that thousands of people are reading it. Here are some secret strategies for writing content that goes viral:
Keep it short.
Believe it or not, most people will not spend a whole minute reading your business blog. Get to the point and make it easy to read. They may not make it to the end, but if your blog impresses readers, they are more likely to share.
Start with a pithy headline.
This is not the place for click-bait because that gets old, fast. Instead, give your readers something juicy and clever. Capture their attention by teasing the best nugget your blog has to offer. Creating a little suspense or intrigue is good as long as you follow it up with the resolution.
Be emotional.
Scary movies are popular despite the obvious negative emotions because people like to feel. When you grab them by the heart, they are drawn into your story. Use words that elicit emotion from your reader and they will fall in love with your brand and want to share your content.
Paint a picture.
Visuals are especially helpful in this digital age. Use your choice of words to paint a picture, and pair your blog with vivid imagery. The pictures will help you tell the story and engage your readers on an emotional level.
Give freely.
Think of your blog as a free gift to your customers. Give them all you have to offer in the form of knowledge and information. Show your love for your customers and do not hold back. They should leave your blog with at least one actionable idea. It is okay to remind readers to share your content and spread the love.
Play the odds.
The more content you post on your website, the more likely you are to end up with a viral blog. The math is similar to sales: the more calls you make, the more sales you’ll make. Some days content marketing might feel like a big black hole, but it is not. With more frequent posting you can get your website ranked in Google and send your blogs viral.
The secret is out, the more you blog the more unique visitors you can attract to your website. Use these secrets of viral content to breathe some new life into your content, and keep writing. If you want a little help to double your output, check out our content writing service.
