Tackling the Content Marketing Mountain
You did your research, so you understand the importance of adding fresh, relevant content to your website every week. Potential customers will not see your website or know about what your company has to offer unless you come up in Google search results. Content marketing is the best way to improve your website’s organic search ranking.
Now, you are stuck with the idea of making this happen. Creating content about your products and services is not that big a deal. The problem is that it takes time, one resource that is in short supply for a small business owner.
The minimum you can do to make an impact is 500 words once a week. This effort needs to go on for many, many weeks in a row. In fact, for the foreseeable future of your business, you need to post new content to your website every week.
Make a Schedule for Content Marketing
Just like organizing anything else in your business, content marketing starts with a schedule. This is how the pros do it. Decide what day each week you will publish a new blog post on your website. The day of the week matters less to your readers than it does to you.
Block out one full hour each week, at the same time on the same day, to post new content on your website. When you get a procedure in place, you can probably accomplish this task in less than an hour. You can use the remaining time to review your site and see if you need to make any other changes.
Your schedule also needs to include time to develop content ideas and create the content. We don’t suggest you do this all at once. Instead, schedule two separate times, one for brainstorming content ideas and the other for actually writing your blog posts.
Your brainstorming session can be short, maybe just 30 minutes. And it does not have to happen every week. You could come up with ideas for several new pieces of content marketing in one session, so maybe squeeze in one or two brainstorming sessions each month.
The content writing is what will be time-intensive. For this part you need a solid block of uninterrupted time to focus on your writing. Start by scheduling two hours. With practice, you may eventually be able to write a 500-word blog post in about an hour.
As a business owner, you already know that follow-through is one of the most important aspects of accomplishment. Planning is key, but without follow-through nothing really happens. Gaining visibility for your website in Google searches is essential to growing your business online, but it takes time and consistency.
Just like any other aspect of your business, you cannot miss a deadline. Each week you have to follow through on your content writing schedule. You must create and publish new and engaging content on your website consistently to see any results.
If the mountain of work involved in consistent content creation seems insurmountable with your other responsibilities in running your business, you may need professional help. Don’t worry, you’re not alone. Many business owners do not write their own web content, although it appears as if they do. Check out our content writing subscription service. We’ll never tell!